I'm a Product Designer who believes good design should make things better- for users and the world.
I specialise in behaviour change, service design, and information architecture- bringing systems thinking and a people-first approach to complex digital challenges. Three years at Drinkaware, shaped by 20 years in NHS healthcare. Currently looking for my next role.
Featured Projects
Drink Motivation Quiz
A behavioural quiz buried in a chatbot- evolved into a strategic, journey-led tool aligned with user readiness and organisational goals. Service design, behaviour change, IA.
Content Matrix
Drinkaware's 200+ content pages were inconsistent, hard to navigate, and difficult to maintain. I designed a shared framework to bring structure, clarity, and scalability across the whole site.
Service Blueprint
A heatmap-style service blueprint mapping Drinkaware's entire digital ecosystem- turning complex overlapping processes into a clear, strategic reference tool used across the organisation.