User Journeys: Pt 2
Mapping new journeys
Aim of the overall User journey project:
Introduce an overarching methodology which can be applied to the Drinkaware website content to strategically guide users to complete the digital AUDIT tool, regardless of their initial purpose for visiting the website.
The Alcohol Use Disorders Identification Test (AUDIT) is a simple screening tool designed to help people identify potential alcohol-related problems. Developed by the World Health Organization (WHO), it’s widely used around the world by healthcare professionals as a standardised way to assess how much alcohol the assessed person drinks and the potential risk of alcohol-related problems.
Planning
From the previous part of the project (see User journeys pt 1)
Methodology
Mapping User Journeys:
I assigned each content page from the facts and advice section of the website to a sub-category group.
I spent time extensively using Google Analytics to map journeys from each sub-category group to the Drinkaware digital AUDIT tool with great detail.
In order to create a simplified template that could be tested, I then went through the different journeys, grouping similar aspects and removing detail until I had three different user journeys which took users to the Drinkaware digital AUDIT tool.
Journeys were cross-referenced with behavior change considerations and content types.
Key Deliverables
Identified three key user journeys.
Developed proto-personas leveraging existing audience research.
Selected two out of the three identified user journeys for testing and applied real content to show how the journey would look ready for testing and implementation.